World Environment Day:a date to remember and reaffirm our commitment to sustainability.
Since 1992, Roteiros de Charme has promoted a model of hospitality that combines environmental management, social responsibility, and ethics in the all our member hotels. Today, we are in the forefront of a movement that transforms the relationship between tourism, nature, and community—showing that travel can (and should) make the world a better place.
See how this happens in practice!
Three decades of innovation
From the Code of Ethics and Environmental Conduct (1999) to ESG (2024): always evolving for the planet! Our trajectory is marked by concrete actions, with consistent advances that accompany (and often anticipate) the transformations of responsible tourism in Brazil.
Below, we highlight the main milestones of this journey:
Since 1992
Annual selection process for independent hotels located in natural areas with strong community ties. Environmental management and appreciation of the surroundings have always been an essential part of Roteiros de Charme’s curatorship.
Credit: Ronco do Bugio Inn
1999
Establishment of the Code of Ethics and Environmental Conduct, in partnership with UNEP/United Nations Environment Programme – a pioneering milestone for Brazilian tourism, establishing clear criteria for environmental and social responsibility for all member hotels.
Credit: Code of Ethics and Environmental Conduct
2024
Launch of the ESG Sustainability Management Programme, developed in partnership with SIMBIOSE and GRCWay technology platform, which enables structured monitoring of auditable indicators for environmental, social, and governance dimensions.
Credit: Morada dos Canyons Hotel & SPA
2024 – 2025
Training workshops were held and individual assessments began, focusing on 14 thematic areas, such as climate change, waste management, human rights, energy efficiency, and culture. The program aims to promote continuous improvement, facilitate the process of obtaining various possible hotel certifications, and raise the standard of sustainability in the sector.
Credit: Pousada Araras Eco Lodge
Tourism trend…
Practiced and perfected every day!
More than just following trends, Roteiros de Charme has helped pave the way for a new way of traveling. Our portfolio include hotels and inns that reflect the expectations of travellers seeking personalized experiences and connection with nature.
| Trend | How we apply it |
🌱Eco-Friendly Travel | Adoption of clean energy, elimination of single-use plastics, preservation of biodiversity, and promotion of local circular economy. |
✨Personalized Experiences | Adoption of clean energy, elimination of single-use plastics, preservation of biodiversity, and promotion of local circular economy. |
💆♀️Health and Wellness | Connection with nature, balanced diet, activities such as hiking, yoga, and integrative therapies. |
🛎️New Luxury Tourism | Sophistication with purpose: exclusivity, tranquility, preserved landscapes, and excellent service with low environmental impact. |
🐢Slow Travel | Time: longer stays, with cultural immersion and genuine connection with the destination and it’s inhabitants. |
Commitments and goals
Sustainability goes beyond day-to-day operations. It requires public positioning, ambitious goals, and strategic alliances.
For this reason:
- We have signed the Glasgow Declaration contributing to the global goal of reducing greenhouse gas emissions by 50% by 2030 and achieving net zero by 2050.
- We have committed to the UNEP GTPI- Global Tourism Plastic Initiative, specially against single-use plastics and their elimination, also moving towards the progressive reduction of plastic in general in our member hotels.
- • We have signed a technical cooperation agreement with EMBRATUR- Brazilian Tourism Board, focusing on the international promotion of Brazil as a destination of excellence for sustainable tourism.
Credit: Unique Garden Mairiporã Hotel
Regenerate, transform and protect: what drives us
We believe that tourism can be a tool for environmental regeneration, social transformation, and cultural protection. Below, examples of our work and our vision for the future.
The future is now! Are you in?
Our goal is to contribute to Brazilian tourism as a global benchmark in sustainability. In support of this :
- We will implement our ESG Programme to all our associates by 2026.
- We will establish new partnerships with social and environmental organizations, public agencies, and research institutes.
- We will establish new partnerships with social and environmental organizations, public agencies, and research institutes
We invite you to reflect on the impact of your choices and opt for experiences that make a difference. For us, sustainability is not a differentiator. It is an essential commitment we have made for over 30 years.
Travel with purpose.
Travel with awareness.
Travel with Roteiros de Charme.
Credit: Eco Resort Hotel Villa São Romão
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