Owning a hotel or inn is not in itself enough to be part of the Roteiros de Charme Hotel Association. There is a common philosophy to subscribe to; and requirements to be met. The catalogue of items that allow for the identification of our Associated Hotels’ qualities, while providing for individual identities, must include exclusivity. So, do check to see if your hotel fits our candidate profile:

STEP 1: IDENTIFYING THE CHARM

In the Association’s diverse collection there are ecological refuges, historical farms, comfortable hotels – some quite sophisticated. Whichever the characteristics, the important thing is Charm – that subjective concept that generally means a combination of good taste, attention to detail, love of serving, comfort compatible with expectations, privileged location, construction that is adequate for the environment and region; in short, a set of factors that lend a unique personality to the location and to the hotel itself.

STEP 2: CANDIDATE PROFILE

Having ascertained that your hotel (or inn) has charm, check the other pre-conditions for your application:

– the hotel must have been in business for at least 2 years under the same management, having consolidated its profile and standard of service;
– it must have between 10 and 60 apartments and/or suites (exceptions are allowed only by unanimous agreement of the Board of Directors);
– preferably, be located in a place of ecological, historical and tourist interest.

STEP 3: APPLYING

Once the concepts have been accepted and the steps completed, the registration proces begins by sending an email to hotel@roteirosdecharme.com.br with a letter of intent stating the desire and reason for joining this Association, as well as a brief description of the hotel/inn.

STEP 4: ASSESSMENT

With the information in hand, the Association’s Board will:
– Begin the assessment which includes an anonymous visit by a director. Should the assessment lead to a categorical no, a letter to that end will be sent to the applicant.
– If the assessment is positive, a representative of the Board of Directors will contact the hotel’s owners to present the Association’s principles, Statutes and other norms.
– After receiving written notice from the hotel’s owners officialising their agreement with the Association’s Norms and Procedures, the Board will decide on the approval and classification of the hotel.

Observations:

Applications are assessed in successive board meetings.